A deep dive into corporate NFTs

January 10, 2022, 10:01AM EST

• 10 min read

Quick Take

  • As the NFT market grew at a breakneck pace, it also lured big brands
  • Although corporations navigated the waters of the NFT market with caution initially, they started to have more skin in the game towards the end of the year
  • While some brands indicated rather short-term thinking, others signalled genuine long-term interest in the space

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