Candy Digital launches marketplace for Major League Baseball NFTs

Digital collectible company Candy Digital is launching its Secondary Marketplace that will allow users to buy and sell previously released officially licensed Major League Baseball NFTs starting January 15.

Fans can log onto the company’s website to purchase collectibles like Play of the Day series, MLB 2021 ICONs, and the 2021 World Series Collection and the Team Candy Digital Jersey.

With the launch, the company hopes to bring more people into the digital space. “We’re obviously very excited about utilizing all the opportunities that exist in the NFT space, in terms of being able to mint and own a digital asset,” said Scott Lawin, CEO of Candy Digital, in an interview with The Block. “But we realize that the existing on ramps or setting up a digital wallet, funding a crypto purchase, and then buying an NFT for the first time can be confusing and daunting for a lot of folks.”

Candy Digital was formed by three executive partners, including Michael Rubin, CEO of Fanatics, Mike Novogratz, founder and CEO of Galaxy Digital, and Gary Vaynerchuk, serial entrepreneur and investor. In October 2021, the company announced that it completed a $100 million Series A financing round, which values the company at $1.5 billion.

To help with the process, Candy is set up with a fiat-first approach, meaning purchasing an NFT can be done by simply going to their website, putting in an email address and paying with a credit card.

Products previously sold on Bitski and OpenSea will not be featured in the marketplace for this launch, but Candy plans to roll-out additional crypto-native features and provides owners the opportunity to bridge those NFTs to the Candy platform.

“Over the course of the next few months on our roadmap, all the crypto functionality around being able to connect to wallet, pay with crypto, ultimately bridge your asset onto Ethereum and other chains are all things that we will continue to roll out,” said Lawin.

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