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ESPN inks collaboration deal with Tom Brady’s NFT platform

NFT platform Autograph, co-founded by Tom Brady, is working with ESPN in a new deal to create the network’s first NFTs. The project includes an NFT collection inspired by the documentary series Man in the Arena: Tom Brady, produced by Religion of Sports, another company co-founded by Brady. The film highlights Brady’s and other big figures’ careers.  NFTs can be viewed on Autograph.io starting April 6, but are available on DraftKings Marketplace for purchase. Fifty NFTs will be signed by …

Bitso gave away nearly $400,000 to Brazilian soccer fans in QR code game

Bitso gave away 1,840,500 Brazilian reals (about $387,000) to Brazilian soccer fans during a recent match, using QR codes printed on players’ sleeves to initiate a game of tag for viewers at home.  The giveaway was part of a new sports marketing experiment from the Latin America-focused cryptocurrency exchange, which is working to expand its presence in Brazil.  A ‘game within a game’ During a March 10 soccer game between São Paulo Futebol Clube (SPFC) and the Palmeiras, viewers were …