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Louis Vuitton releases new NFTs as fashion brands continue experiments in gaming

Luxury fashion brand Louis Vuitton is moving ahead with its experimentation with non-fungible tokens (NFTs) with the introduction of PFP-inspired NFT rewards in its stand-alone mobile app game Louis: The Game. The game was first introduced in August 2021. Players enter a world where they can dress up their brand-inspired avatar named Vivienne and run around collecting postcards that teach them about the brand’s 200-year history. The company has added new quests and new NFT rewards to the app, according …

Gucci buys virtual land on The Sandbox as part of metaverse experience bid

Luxury fashion brand Gucci has bought itself some land on the digital world platform known as The Sandbox. The move will allow the fashion brand to create virtual fashion experiences for consumers, though details on what that experience will entail are not yet public, nor is it public how much the fashion brand invested to obtain the digital land rights.  The space is meant to foster conversations about the future of fashion and the metaverse, The Sandbox told Vogue Business, …