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McDonald’s and Panera Bread file trademarks for virtual restaurants

McDonald’s and Panera Bread, two major US-based food chains, have filed trademark registrations to build virtual restaurants and sell other digital assets in the metaverse.  McDonald’s filed a total of ten trademark applications, one of which is for “operating a virtual restaurant featuring actual and virtual goods, operating a virtual restaurant online featuring home delivery.”  Panera Bread’s trademark registration concerns non-fungible tokens (NFTs) to facilitate commercial transactions of virtual food and beverages, as well as computer programs to access such …