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Nike buys NFT collectables startup RTFKT

Nike announced on Monday that it is pushing further into the metaverse with the acquisition of RTFKT (pronounced “artefact”).  RTFKT is a collectables studio known for making NFTs that merge culture and gaming.  The brand was first launched in January 2020 by Benoit Pagotto, Chris Le and Steven Vasilev. Nike said in a press release that the team “leverages the latest in game engines, NFTs, blockchain authentication and augmented reality to create one of a kind virtual products and experiences”. …