Crypto.com Company Intelligence

May 23, 2022, 3:46PM EDT

• 41 min read

Quick Take

  • Founded in 2016, Crypto.com is a Singapore-based company that provides various crypto-related financial services – key products include the Crypto.com App and the Crypto.com Exchange
  • A key part of Crypto.com’s global branding strategy is engaging with sports fandoms around the world through partnerships, such as securing the naming rights of the Crypto.com Arena and FIFA World Cup Qatar 2022 sponsorship
  • In December 2021, Crypto.com announced its $216 million acquisition of the North American Derivatives Exchange (Nadex) and the Small Exchange from IG Group, which will help with Crypto.com’s penetration of the U.S. market
  • In March, Crypto.com began its exchange rollout in the U.S. for select institutional investors – the company is working to provide access to retail investors as well

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