Love, Death + Robots, an animated Netflix show, has just found a new way to interact with its audience through non-fungible tokens (NFTs).
There are nine QR codes embedded both across the show’s social media accounts as well as the show’s episodes. Watchers can use their phones to scan the QR code for access to an NFT which will appear on their OpenSea accounts.
The feature is only available to US users through a MetaMask wallet or Coinbase account. Users will have to pay the gas fees to mint the NFTs they get from scanning the QR code.
According to the show’s OpenSea account, the NFT floor price currently sits at around 0.003 ETH or $6 USD. Since the show’s release on Netflix, there has been $36,000 USD in trading volume with just under 27,000 unique NFT owners.
It’s unclear what Netflix’s long-term plans are for moving into the crypto, web3 and blockchain space. The Block contacted the platform for further information on other potential forays, but had not heard back by the time of publication.
Netflix reported a 200,000 loss of paid subscribers in its first quarter earnings this year, which it followed by laying off 150 people, many from the company’s editorial and social media teams. The company estimates it will lose another 2 million paid subscribers by the time it reveals its second quarter earnings in July.
Love, Death + Robot’s experiment is the latest example of film and TV looking to crypto to play around with formats. Earlier this month, a new type of entertainment company called Mad Realities raised $6 million to create a “decentralized media.” This company lets viewers co-create the shows they watch by participating using NFTs they hold.
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